THE JO STORY
Joe Ochoa is a multidisciplinary Art Director, Senior Designer, Illustrator, Storyboard Artist, Retoucher, and AI Artist with more than 30 years of professional creative experience. He combines strategic thinking, traditional artistry, emerging technology, and high-level execution to carry ideas from early concept development and storyboards through polished final production.
Born and raised in Santa Ana, California, Joe earned his Bachelor of Fine Arts in Entertainment Art from California State University, Fullerton, in 1997. His career has spanned healthcare, pharmaceuticals, medical aesthetics, medical devices, health technology, entertainment, advertising, and consumer branding. This broad experience has made him a versatile creative professional who can contribute across multiple disciplines while maintaining a clear and consistent visual direction.
For more than 15 years, Joe worked with Pacific Communications supporting Allergan and AbbVie. As an Art Director and Senior Graphic Artist, he developed creative concepts and visual solutions for integrated campaigns, presentations, digital content, print materials, illustration, storyboarding, advanced beauty and medical retouching, and multimedia projects. Earlier in his career, he served as a Senior Graphic Designer and Video Specialist at DevicePharm, where he helped concept, storyboard, produce, and direct multimedia projects for leading healthcare and medical-device companies.
Today, Joe combines his traditional art foundation with advanced digital and AI-assisted creative workflows. His recent work for egnite Health and its CardioCare platform includes the Practical AI social campaign, cardiovascular healthcare visuals, large-format event graphics, presentations, webinar content, and digital marketing materials. He has also created sophisticated medical and aesthetic educational artwork for Evolus, including facial-anatomy illustrations, facial-aging comparisons, photorealistic image development, and
high-end retouching. These projects demonstrate his ability to translate complex healthcare and scientific information into clear, accurate, and engaging visual communication.
Joe’s storyboarding credits include Eli Roth’s Drawn, Written in Blood, Wallflowering, and the AFI/Sony Pictures short When I Was a Boy, which received honors at the Sundance and Palm Springs film festivals and aired on the Independent Film Channel. His early work also included graphic novels for Image Comics and Electric Spaghetti Comics. Most notably, Joe worked alongside and was mentored by legendary storyboard artist Trevor Goring for more than 15 years, an experience that greatly shaped his approach to cinematic composition, concept development, and visual storytelling.
Throughout his career, Joe’s creative work has supported brands and organizations including AbbVie, Allergan, Botox Cosmetic, JUVÉDERM, Voluma, Natrelle, Evolus, egnite Health, Refresh, Latisse, Ozurdex, Durysta, XEN, Bausch + Lomb, Abbott Medical Optics, Edwards Lifesciences, Thoratec, iScience, Disney, 20th Century Fox, NBC, The Voice, Mazda, Coca-Cola, Coors, Volvo, Miller Lite, Kraft, BB King Blues Clubs, Golden State Foods, Surfing Magazine, Tony Roma’s, and Rossignol Snowboards.
Using tools such as Adobe Photoshop, Illustrator, InDesign, Firefly, Final Cut Pro, Motion, Midjourney, and ChatGPT, Joe uses AI as an extension of his creative process while maintaining the originality, judgment, and craftsmanship that come from decades
of hands-on experience.
Whether developing an integrated campaign, illustrating a complex medical story, creating high-fidelity visuals, retouching an image, storyboarding a cinematic sequence, or directing a multimedia experience, Joe brings versatility, curiosity, craftsmanship, and a collaborative spirit to every project.
Specialties: Art Direction • Creative Concepting • Graphic Design • Traditional and Digital Illustration • AI Art and Ideation • Storyboarding • Concept Art • Advanced Photo Retouching • Medical and Aesthetic Illustration • Brand Development • Presentation Design • Social and Digital Content • Print and Large-Format Production • Motion Graphics • Video and Multimedia Direction
